Everyday Jewelry Care

A few simple habits will help keep your jewellery looking its best for years to come.

  • Put jewellery on last, after applying perfume, skincare and hairspray.
  • Remove jewellery before swimming, exercising or using household cleaning products.
  • Store each piece separately to help prevent scratches and tangles.
  • Wipe jewellery with a soft cloth after wearing to remove natural oils and residue.
  • Visit us for a complimentary professional clean and inspection whenever your jewellery needs a little extra care.

Solid Gold Jewelry

Durable, timeless, and made to endure.

We work with 18ct and 9ct yellow and white gold, using recycled gold wherever possible. Solid gold is naturally resistant to tarnishing and oxidation, making it ideal for long-term wear.

How To Care Solid Gold Jewelry:

  • Clean gently by hand using warm, detergent-free soapy water.
  • Remove before swimming to prevent surface dullness.
  • Buff lightly with a polishing cloth to restore lustre.
  • For a deeper clean, visit us for a complimentary freshen-up.
  • Store in a dry, safe place when not in use.

Sterling Silver Jewelry

Recycled. Refined. Responsibly made.

We only use 925 sterling silver, consisting of 92.5% pure silver and 7.5% copper - sourced and recycled wherever possible.

How To Care Sterling Sliver Jewelry:

  • Silver naturally oxidises over time; remove before exercising or swimming.
  • Regular wear helps prevent tarnish - your skin’s oils act as a natural polish.
  • Avoid perfume, creams, and harsh chemicals.
  • Clean gently with a silver polishing cloth.
  • Store in a dry, fabric-lined box or pouch when not worn.

Diamond Jewelry Care

Enduring brilliance, crafted with integrity.

Our lab-grown diamonds and moissanites are responsibly sourced and conflict-free. Though diamonds are among Earth’s hardest materials, they still deserve care.

How To Care Diamonds:

  • Remove during strenuous activity to protect settings.
  • Clean with warm soapy water and a soft brush, then pat dry.
  • Visit us anytime for a professional polish and inspection.
  • Store individually in a soft-lined box to prevent scratches.

A Few Things To Keep In Mind

  • Avoid cleaning jewellery with toothpaste 

    Although often recommended online, toothpaste is abrasive and may scratch precious metals.

  • Don't wear jewellery while gardening 

    Hard surfaces and tools can scratch precious metals and loosen gemstone settings.

  • Avoid storing jewellery together 

    Different metals and gemstones can scratch one another if stored loose in the same box.

  • Don't leave jewellery in humid bathrooms 

    Humidity encourages tarnishing, particularly for sterling silver.

  • Thermal Springs & Mineral Water 

    Natural thermal springs contain high levels of minerals and sulphur which, combined with heat, can react with the alloys in 9ct gold. This may cause tarnishing, discolouration, loss of shine and weaken the jewellery.

    Platinum is more resistant to these conditions, but we recommend removing all jewellery before entering thermal springs, mineral baths or hot springs to ensure its longevity.

  • Mixing Metals 

    When stacking rings, we recommend wearing pieces of the same metal and carat together. Metals such as 9ct gold, 18ct gold and platinum have different levels of hardness, and wearing them side by side can cause friction, scratching and uneven wear over time.

Travelling With jewelry

Whether you're packing for a weekend away or travelling further afield, a little preparation will help keep your jewellery protected throughout your journey.

  • Fasten necklaces before packing to help prevent chains from tangling.
  • Store each piece separately in a soft pouch or jewellery case to avoid scratches.
  • Keep valuable jewellery in your hand luggage rather than checked baggage whenever possible.
  • Avoid travelling with unnecessary valuables, particularly pieces of sentimental or irreplaceable value.
  • Remove jewellery before swimming in pools or the sea, as chlorine and salt water can affect certain metals and gemstones.
  • Check clasps and settings before you travel, especially on frequently worn necklaces, bracelets and rings.

With a little thoughtful care, your jewellery will arrive ready to be worn wherever your journey takes you.

How To Remove Knots From Fine Chaind

Fine chains can occasionally become tangled during storage or travel. If this happens, lay the chain flat on a smooth surface and gently loosen the knot using two sewing needles or fine pins. Work slowly, easing the knot apart rather than pulling it tighter. Once loosened, use your fingers to untangle the chain. Avoid tugging, as this may stretch or damage delicate links.

Cleaning & Care Guarantee

For life, not just for now.

We offer a lifetime jewellery care and cleaning guarantee. Drop in anytime for a complimentary check-up - our jewellers will clean, polish, and inspect your piece to ensure it continues to shine. They’ll also check clasps, settings, and links to keep your jewellery secure for years to come.

If you have any questions, our team is always here to help.

Our Warranty

All Browch Elyas all sterling silver and solid gold jewellery comes with a two-year warranty covering craftsmanship, materials, and repairs where applicable. Because pieces made by hand deserve care that lasts as long as they do.

Our Warranty

Contact Us

When Should Jewelry Be Professionally Cleaned?

We recommend bringing your jewellery in for a professional clean and inspection once a year to help keep it looking its best and identify any signs of wear before they become a problem.

For engagement rings and other pieces worn every day, regular inspections are particularly important. Our jewellers will:

  • Professionally clean and polish your jewellery where appropriate.
  • Check gemstone settings and claws for signs of wear.
  • Inspect chains, clasps and findings to ensure they're secure.
  • Advise on any maintenance that may be needed.

Our questions, thoughtfully answered. 

Jewelry Care FAQ's

How do you clean gold jewellery at home?

Warm water, mild washing-up liquid and a soft toothbrush are all you need to gently remove everyday dirt and restore shine.

Can I wear my jewellery in the shower or while swimming?

We recommend removing your jewellery before showering, swimming, or exercising.

Water, salt, and chlorine can cause dullness or surface wear over time - especially for gold plated or silver pieces. For solid gold jewellery, occasional water contact is fine, but we suggest removing it before long exposure to maintain its natural shine.

How should I store my jewellery at home?

Store your pieces in a clean, dry, and soft-lined box or pouch. Keep each item separate to avoid scratches, especially when storing diamonds, gemstones, or pearls.

Pearls need airflow, so avoid airtight containers. A little care in storage helps preserve the beauty and longevity of your jewellery.

How often should I clean my jewellery?

A gentle clean once a month keeps your pieces looking their best.

Use warm, detergent-free soapy water and a soft brush, then pat dry with a clean cloth.
Avoid harsh chemicals, silver dips, or ultrasonic cleaners - these can damage finishes and delicate stones.

You’re always welcome to visit us for a professional polish and check-up - part of our lifetime cleaning guarantee.

What’s the best way to clean gold jewellery at home?

To clean solid gold jewellery, soak it briefly in warm, soapy water, gently brush with a soft toothbrush, and dry with a lint-free cloth. For gold plated jewellery, avoid soaking -simply buff lightly with a soft, dry cloth.

If your gold pieces ever lose their lustre, our team can re-plate or professionally polish them in our London workshops.

How can I prevent silver from tarnishing?

Silver naturally oxidises over time - it’s part of its charm. To slow the process, wear your silver jewellery often; your skin’s natural oils act as a gentle barrier.

When not wearing it, store silver in a dry pouch or anti-tarnish cloth. Avoid contact with lotions, perfumes, or cleaning products.

Can I sleep in my jewellery?

We recommend removing your jewellery before sleeping. Chains can become tangled or stretched, while rings and earrings are more likely to be knocked or scratched during the night. Taking your jewellery off before bed will help keep it in its best condition.

Can I wear jewellery while exercising?

It's best to remove your jewellery before exercising. Weights, gym equipment and impact sports can scratch precious metals or loosen stone settings, while sweat and moisture may affect certain materials over time.

Can I clean jewellery with toothpaste?

No. Toothpaste is abrasive and can scratch precious metals, gemstones and plated finishes. Instead, clean your jewellery using the care method recommended for its material, or visit us for a complimentary professional clean.

How do I untangle a necklace?

Lay the necklace flat on a clean surface and gently work the knot apart using two fine pins or needles. Avoid pulling the chain, as this can cause damage. Fastening necklaces before storing them can help prevent tangles.

Can rings be resized?

Most solid gold, platinum and sterling silver rings can be resized by our workshop. Some designs, such as eternity rings or rings with stones set around the band, may have limitations. If you're unsure, our team will be happy to advise on the best option.

Is Browch Elyas jewellery sustainable?

Yes - our pieces are handcrafted in zero-waste London workshops using 100% recycled gold and silver, along with lab-grown or responsibly sourced gemstones.

We believe sustainability is about permanence - creating jewellery designed to be worn, repaired, and passed on.